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What is a Forex Market Maker?

January 7th, 2009

The investor in the currency market takes for granted that a pair of currencies can be bought or sold at a moment?s notice. Once an order is placed with a broker, the trade is executed within seconds. It is, of course, not as easy as that.

Whenever a pair of currencies is bought or sold, there must be someone at the other end of the transaction. It is very unlikely that the investor will always find someone who is interested in buying and selling the same two currencies at the same amount, and at the same time. Hence, the question remains, ?How is it possible that the forex investor can buy or sell at any time?? This is where the forex market makers come in.

The forex market maker is a bank or brokerage company that stands ready, every second of the trading day with a firm bid and ask price. This is good for the investor because when the investor chooses to buy and sell a pair of currencies, the market maker will purchase from and sell to the investor, even if they do not have a buyer and seller lined up. In doing so, they are literally ?making a market? for the currencies.

Forex market makers ensure that the market is always functional and that the currencies in it will always fetch the market rate. Forex market makers do so by updating their prices at intervals of at least 30 seconds and undertaking to trade if this is requested. Forex market makers must fulfill their obligations irrespective of whether the economic situation is favorable or unfavorable, or whether they lose or profit by doing so.

Typical forex market makers include Gain Capital, CMS Forex, Forex Capital Markets (FXCM), and Global Forex Trading, all of which are regulated by the Commodity Futures Trading Commission (CFTC) of the USA. Another prominent forex market maker is Saxo Bank, which is regulated by the Financial Services Authority (FSA) of Denmark.

Until recently, central banks, commercial banks and investment banks dominated the forex market. Due to the entry of forex market makers, other market players like international money brokers, large multinational companies, registered dealers, global money managers, and private speculators have entered the market in large numbers.

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Forex basics: make money with money, part 1

January 6th, 2009

FOREX or The Foreign Exchange market refers to an international exchange market where simultaneous buying of one currency and selling of another is done. Currencies are traded in pairs, for example Euro/US Dollar (EUR/USD) or US Dollar/Japanese Yen (USD/JPY). It is one of the most unique markets of the world because it is almost free from all the external controls and secondly it has largest liquid financial market, with trade reaching between 1 and 1.5 trillion US dollars a day, that is 30 times larger than the combined volume of all U.S. equity markets.

Buying and selling of currencies is basically for two reasons. About 5% of daily turnover is from companies and governments that buy or sell products and services in a foreign country or must convert profits made in foreign currencies into their domestic currency. The other 95% is trading for profit, or speculation.

The FX market is considered an Over The Counter (OTC) or 'interbank' market, due to the fact that transactions are conducted between two counterparts over the telephone or via an electronic network. Trading is not centralized on an exchange, as with the stock and futures markets.

Marginal trading, which is speculating the currency prices by getting a credit line, used for trading with borrowed capital. It is important because of the fact that in FOREX investments can be made without a real money supply. This allows investors to invest much more money with fewer money transfer costs, and open bigger positions with a much smaller amount of actual capital. Thus, one can conduct relatively large transactions, very quickly and cheaply, with a small amount of initial capital.

The two fundamental strategies in investing in FOREX are Technical Analysis or Fundamental Analysis. Technical analysis is basically studying the past performance of a particular currency and investing in that currency hoping that history would repeat itself. Simply Stating, This technique stems from the assumption that all information about the market and a particular currency's future fluctuations is found in the price chain. That is to say, that all factors that have an effect on the price have already been considered by the market and are thus reflected in the price. A Fundamental Analysis is one that analyzes the current situations in the country of the currency, including such things as its economy, its political situation, and other related rumors. Also, it is important to remember that investors must also keep in mind the expectations and anticipations of market participants and not on the above factors alone.

Some of the benefits of FOREX can be listed are that potential profits are enormous relative to initial capital investments. Another benefit of FOREX is that its size prevents almost all attempts by others to influence the market for their own gain. As compared to investing in Equities or currency futures, FOREX provides 24 hour trading, it has superior liquidity, it has 100:1 Leverage and it provides with lower transaction costs and higher profits.

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Your Brand, Your Success, Market Your Money

January 5th, 2009

Arguably, the most effective logo or brand name ever created is that of the Harley Davidson eagle and logo. If you don't believe me, just name another corporate logo that is routinely tattooed on a willing participant's body. How many people across the planet have voluntarily become a walking billboard for the Harley Davidson Motorcycle Corporation? How was this brand recognition and dedication created? Effective brand marketing, proper positioning within a market, and selling to the markets most fundamental wants. What lessons can be learned from Harley Davidson's marketing strategy? The answer is all of them.

Your corporate brand and associated logo present the fundamental essence of your company. It is your name and logo that people recognize. Your logo is a symbol of your company, and it is the constant promotion of this symbol that creates recognition in your customer's mind. Therefore, always make sure your logo adequately represents your company, and always include your logo on your correspondence, and marketing material.

Branding you logo is an essential step in securing your market. Branding requires that you continually present your target market with your logo while associating the image with the services and products that you offer. The intention is to help your customer create a mental relationship with the image so that they know exactly what the logo represents whenever they see it. The mental relationship can be a product such as IP Ware Software (www.freetrainer.com) or an image and lifestyle such as Nike (www.nike.com) and Harley Davidson (www.harley-davidson.com) Regardless of the service or product, your brand and logo should create a strong mental relationship with your target market.

You should constantly promote your brand and logo, and should always avoid significantly modifying it. Creating brand recognition is a huge task, and every time you logo is modified, the process must be started over. Promote your logo on all of your products, on all of your correspondence, and most of all, on all of your marketing material. Make yourself know, and use all accessible means to brand yourself to your clients and prospects. The approach is expensive, but when you are branded, your company is the first one to enter a prospects mind when they think of your product.

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Understanding The Money Market

January 3rd, 2009

The money market is one of the safest financial markets available. It is commonly used by large corporations, financial institutions and governments to secure their money resources for a short period of time. They are often compared to the bond. They are secure investments that are specialized. The main difference, though, in a bond and a money market is that the money market is usually for a very short period of time, usually under a year. You may hear them referred to as cash investments because of this short turn around.

In the most basic of form, the money market is a borrowing of money by a government institution or other large corporations. They are very liquid and are very safe. In fact, when your next bull market falls off, this may be where you plan to put your money. But, with this safety also comes a lower return, as it rightly should.

You can also compare the money market to the stock market. Because the process if virtually the same, you can see how these two elements can be compared. But, the largest difference in them is that the money market is dealing with much larger funds. While in the stock market the individual investor is able to get into the game rather easily, the money market is dealing with such a large amount of money that it is much too high for most. Also, it is a dealer marketing in which companies and governments buy and sell within their own accounts and at their own risk.

If this all sounds too good to not get into, the best way for the individual to get into the money market is to look into money market mutual funds. These funds pool together money from several sources so that they can compete for the money market shares. You can also look into treasury bills as a way of getting into it. The money market is a complex place and you can learn quite a bit more about it, how it works and why it works and see how well you can get into it!

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  • Recent Posts

    • What is a Forex Market Maker?
    • Forex basics: make money with money, part 1
    • Your Brand, Your Success, Market Your Money
    • Understanding The Money Market
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